DRTYLABS
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THE 90-DAY GROWTH LAUNCH SEQUENCE

BUILT FOR THE FEW

READY TO GROW

A small lab that runs three builds at a time and turns them into growth machines: conversion-grade web, ads that report the truth, systems that compound. Application only. Most applications are not accepted.

Request Your Free Teardown

Apply and get a teardown of your current funnel. Yours to keep either way.

2 of 3 build slots open · July window closes August 1

48hrs

140-page platform, shipped

20M+

streams driven for one brand

78%

traffic growth while we ran it

90+

Lighthouse scores, standard

Incoming transmissions // intercepted from business owners like you

Sound familiar?

signal_log.txt

> You are paying for ads and you honestly could not say which dollar came back.

> Your website is pretty. Your phone is quiet.

> The agency sends invoices and reports. Somehow never revenue.

> Competitors with worse work outrank you everywhere it matters.

> Every quote you get is a number pulled from thin air, attached to nothing.

>> None of these are marketing problems. They are measurement problems wearing marketing costumes. Fix what gets measured and the marketing starts telling the truth.

Every agency says results.

One of us signed up to starve without them.

The usual arrangement

  • You pay a retainer. They do activity.
  • Reports arrive. Revenue maybe does, maybe does not.
  • Nobody can tell you which dollar of ad spend came back.
  • The contract keeps you. The results do not have to.
  • When it fails, the invoice arrives anyway.

The DRTY arrangement

  • We build the whole machine: site, ads, tracking, follow-up.
  • Everything reports to one dashboard you can open anytime.
  • Part of our pay is a share of tracked revenue we generate.
  • Month to month. You own the code, accounts, and data.
  • When it fails, we do not fully get paid. So it tends not to.

That last line is the whole model. You cannot price-shop an arrangement where the vendor loses money by failing you, because nobody else is offering one.

ESCAPE VELOCITY // payload manifest

Seven modules. One sealed system.

We do not sell web design, ads, and SEO as a menu, because parts do not produce revenue. Systems do. Every launch ships with all seven modules installed and reporting to the same dashboard.

01Conversion Command Site

value

Kills: The pretty site that never rings

A Next.js site or funnel engineered around your customers' actual words, built to sell and to load instantly. 90+ Lighthouse scores are the floor, not the brag.

02Search Ads Engine

value

Kills: Ad spend with no idea what came back

Google Search campaigns built on the keywords your buyers actually type, negative-keyword hygiene, geo-targeting, and weekly optimization that never goes to sleep.

03Mission Control Dashboard

value

Kills: Marketing you cannot measure

Pixel, UTM schema, call tracking, and CRM wiring feeding one live revenue-attribution dashboard. You see exactly what we see, always.

04The After-Hours Operator

value

Kills: Leads that go cold overnight

An AI agent trained on your business that captures, qualifies, and books leads 24/7, then hands your team a warm summary instead of a missed call.

05Local Gravity Module

value

Kills: Being invisible where you actually operate

Local SEO, Google Business Profile optimization, and a review-engine playbook so your city finds you before it finds your competitors.

06Signal Identity Pass

value

Kills: A brand that whispers when it should signal

Logo lockups, type, and palette tightened so every ad and every page reads premium before a word is read.

07Speed-to-Lead Playbook

value

Kills: Won leads lost to slow follow-up

Scripts, checklists, and response-time targets for your own team, because a lead answered in five minutes is a different species from one answered in five hours.

Bought as parts from four different vendors

You will never buy it as parts here. It ships as one system, for one fixed number you approve before anything starts, from one team that answers for the whole result.

Launch sequence // 90 days, engineered for an early win

You will see something real inside the first 72 hours.

T-0

Application review

A human reads your application within one business day. If the fit is there, you get a private booking link for a strategy call.

Days 1-3

Deep dive and first light

One 90-minute session where we extract how your business actually makes money. A staging preview link lands in your inbox inside 72 hours.

Week 1

Mission Control live

Pixel, UTM schema, and call tracking go live first, and your current baseline gets recorded. We measure before we touch anything.

Weeks 2-3

The build sprint

Site engineered around your customers' own words. Ads staged against the keywords your buyers really type. You approve, we ship.

Day 30

Ignition

The system goes live. Ads on, After-Hours Operator answering, every click and call reporting to the same dashboard you can open anytime.

Days 30-90

Calibration

Weekly optimization. Copy, keywords, and pages rotate based on what the numbers say, not what anyone's taste says.

Day 90

Velocity review

Numbers against baseline, in writing. This is where the guarantee has teeth and where most partners decide to go further.

Your total time on the pad: about three hours. One deep-dive session, two approval passes. We do the rest, on purpose.

Engagement depths // choose how far, not whether

Three ways through the wormhole.

Every accepted application receives a written proposal with these three depths as fixed numbers. Higher depths add scope. Nothing is ever discounted, because nothing is ever padded.

The Build

IGNITION

For businesses that need the machine.

  • Conversion-engineered site or funnel
  • Signal Identity Pass brand tightening
  • Mission Control attribution, wired and live
  • Launch support and the Speed-to-Lead Playbook
Most chosen

The Build + The Engine

VELOCITY

For businesses that want the machine flown for them.

  • Everything in Ignition
  • Search Ads Engine, built and managed
  • Local Gravity SEO and review engine
  • Weekly optimization and creative iteration

The Partnership

EVENT HORIZON

For the few we grow alongside as if the business were our own.

  • Everything in Velocity
  • Founder-level strategy access
  • AI and automation build-out
  • Performance alignment: a share of tracked revenue

Two partner seats per quarter. That cap does not move.

On fees

Every engagement is a fixed investment agreed before we start, expenses included. No hourly rates, no meters running, no surprise invoices. You see exact numbers in a three-option proposal after your application call. The only open question is how far we go together.

Window cargo // included while the July window is open

Accepted this window? These ride along free.

The system never goes on sale. The extras rotate by window. This is what the current one carries.

value · included

Competitor Teardown Dossier

Kills: My market is different

A forensic breakdown of your top three competitors: their funnels, their ads, their rankings, and exactly where they are beatable.

value · included

The Transmission Vault

Kills: What if the ads flop

Our swipe file of proven ad copy, email sequences, and offer wrappers, adapted to your niche so nothing starts from a blank page.

value · included

Quarterly Mission Debrief

Kills: Agencies that vanish after launch

A live war-room session every quarter: what the numbers say, what we change next, and what the market shifted under you.

of window cargo, attached to the July window only. Closes August 1.

The Aligned Orbit Guarantee

Hit the 90-day target or we work free until it lands

Every engagement starts by recording your baseline and agreeing a 90-day target in writing. Miss it and we keep optimizing at no charge until it is hit, as long as the ad budget stays live, leads get answered, and tracking stays on. That is the deal.

01 · Skin in the game

Part of our compensation is a share of tracked revenue. Zero revenue, zero commission. We starve with you, which is why we vet who we work with.

02 · Launch Lock

Your system goes live by the date we agree in writing, or your first engine month is free. Only condition: your approvals come back within 48 hours.

03 · The Service Warp

Miss the 90-day target we set together and we keep working at no charge until it lands. Conditions are simple: agreed ad budget stays live, leads get answered on time, tracking stays on.

04 · The Release Clause

Month to month after launch. Leave whenever you like and keep everything: code, ad accounts, data, dashboards. If we stop performing, firing us is easy. That is deliberate.

How the revenue share actually works

Pixel, UTM schema, call tracking, and CRM attribution wire every lead and sale back to its source. The commission applies only to revenue the system demonstrably produced, and you watch the same live dashboard we do. No estimates, no vibes, no invoice surprises. If the dashboard says zero, we earned zero, and both of us can see it.

This is not for everyone.

We accept a minority of applications. Not because of theater, because of the cap.

Cleared for boarding

  • Established service businesses ready for more volume
  • E-commerce brands with proven products and real margins
  • Funded launches that need the machine built right the first time
  • Owners who want numbers on a dashboard, not adjectives in a deck
  • Teams whose fulfillment could absorb twice the demand tomorrow

Grounded, respectfully

  • Pre-revenue ideas hunting for a cheap website
  • Committees where nobody in the room can sign
  • Anyone shopping for hourly rates
  • Businesses at capacity with no plan to grow past it
  • Anyone who needs a logo by Friday

Declined applications get a straight answer and a pointer to something genuinely useful. No ghosting, no upsell purgatory.

Boarding application

Request Your Free Teardown

Four short screens, about three minutes. No payment, no commitment, no sales sequence with seventeen follow-ups. Just enough signal for both of us to know if a call is worth having.

  1. 1.Apply. It takes about three minutes.
  2. 2.A human reviews it within one business day. No robots decide anything.
  3. 3.If accepted, you get a private booking link for a strategy call.
  4. 4.We agree outcomes, measures, and value. Then you get three options in writing.

Transmission 1 / 4 · The business

25%

Business name

Website

If you have one. No shame either way, that is often why people are here.

What do you sell, and who buys it?

Your answers go to two humans and nowhere else. No lists, no drip campaigns, no selling your data. If we decline, we will still point you somewhere useful.

Pre-flight questions

Asked before. Answered straight.

Why don't you list prices?

Because a price without a defined outcome is meaningless in both directions. First we agree on what you are trying to accomplish, how success will be measured, and what that success is worth to you. Then you get a proposal with three fixed options and exact numbers. You choose how far to go. Nothing is open-ended, and nothing is billed by the hour.

Why the revenue share?

It is our guarantee wearing work clothes. Flat retainers pay agencies for activity whether or not it works. A share of tracked revenue pays us for outcomes, forever, so optimization never stops after launch. It also forces us to be honest at the door: we cannot afford to take on businesses we do not believe in.

Why do I have to apply?

Capacity and alignment. The lab runs three builds at a time, so someone has to choose, and a performance model means we only take clients we would bet our own revenue on. The application protects your time as much as ours. If we are not the right instrument, we will say so and point you somewhere better.

This seems expensive.

Compared to what result? Cheap agencies price at survival margin, which is exactly why they cut corners and churn juniors through your account. We do not take engagements where we cannot see a credible ten-to-one path on your own numbers, and part of our pay only exists if revenue actually moves. The question is never the size of the fee. It is the size of the outcome.

How fast will I see something?

A staging preview inside 72 hours of the deep dive. Tracking live in week one. The system live by day 30, with your first tracked activity as soon as ads switch on. The compounding parts, SEO and retargeting, stack on top after that. We engineer an early win on purpose.

How much of my time will this take?

About three hours total. One deep-dive session and two approval passes. This is done for you. That is what the fee buys.

I already have a website. And an agency.

Good. Then you have a baseline to beat, and beating a baseline is the most honest test in this industry. Start with the application and the competitor teardown. If we cannot find a measurable gap worth closing, we will tell you that in writing and part friends.

Am I locked into a contract?

No. Month to month after launch, and you own everything on the way out: code, ad accounts, data, dashboards. Most agencies keep hostages. We keep results, or we expect to be fired.

What if it does not work?

Then the Aligned Orbit executes. Launch late and your first engine month is free. Miss the 90-day target and we work free until it lands. And the commission side of our pay stays at zero the whole time. Risk sits on our side of the table, which is exactly why we vet applications instead of taking everyone.

Can I just get a logo? Or one landing page?

No. We sell one system, not parts. Parts are how businesses end up with pretty websites that never ring. If parts are genuinely all you need, our regular studio services exist, and the application form has a place to say so.

THE JULY WINDOW

CLOSES AUGUST 1

2 of 3 build slots remain, and they go to the strongest applications, not the fastest wallets. Meanwhile every month you stay hard to find, a competitor banks the demand you paid to create somewhere else. That math never pauses to let anyone think it over.

Request Your Free Teardown

3 minutes · reviewed by a human · answer within one business day