Web Development5 min
Why Your Website Needs to Load in Under 2 Seconds
Page speed directly impacts your search rankings and conversion rates. We break down the metrics that matter and how to build sites that perform.
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A small studio that ships fast
We build websites, apps, and brands for businesses that actually care how they show up online. You get the source code, the credentials, and a team that doesn't ghost after launch.
Projects start around $5K. Most land between $15K and $50K. We're not the cheapest people you'll talk to, and we're fine with that.
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DESIGN ✦ DEVELOP ✦ DEPLOY ✦ DISRUPT ✦ GROW ✦ AUTOMATE ✦ OPTIMIZE ✦ SCALE ✦ CONVERT ✦ DOMINATE ✦ DESIGN ✦ DEVELOP ✦ DEPLOY ✦ DISRUPT ✦ GROW ✦ AUTOMATE ✦ OPTIMIZE ✦ SCALE ✦ CONVERT ✦ DOMINATE ✦ DESIGN ✦ DEVELOP ✦ DEPLOY ✦ DISRUPT ✦ GROW ✦ AUTOMATE ✦ OPTIMIZE ✦ SCALE ✦ CONVERT ✦ DOMINATE ✦
// WHAT WE DOView All Services →
What we actually do.
01
Custom Software
Web apps, SaaS platforms, internal tools. We scope it properly, build it, and hand you the whole codebase when we're done.
02
Mobile Apps
iOS and Android apps that don't feel like a web view in disguise. You get the source, the configs, and the signing keys.
03
API & Backend
REST APIs and the backend plumbing that holds everything together. Built with real architecture and docs your next dev can read.
04
E-Commerce
Custom storefronts and Shopify builds that actually sell, with inventory and checkout properly wired up. Handed off when done.
05
Brand & Design
Logos, type, color systems, the full guidelines doc and every source file. One engagement, every asset delivered.
06
Paid Ads & Growth
Google, Meta, and TikTok ads with real tracking, plus SEO, GBP, and content. Paid by engagement, not on a retainer treadmill.
07
AI Integration
Chatbots, automations, and AI tooling wired into your stack. We document it so it doesn't become a black box your team can't touch.
08
Content & Video
Original video, music, and creative direction. Fully cleared, exclusively yours, no copyright headaches anywhere down the line.
09
Music Distribution
We get your music onto Spotify, Apple Music, and 30+ other platforms. Release scheduling, royalty collection, and the masters stay yours.
// THE SAFER ECOSYSTEM
Three products. One partner.
We built the whole Safer stack with the same client over a couple of years. Electrical contracting, an LED e-commerce store, and an inventory SaaS that ties the two together. Hover any screen to scrub the page, or click in to see the full thing.
Safer Inventory
SaaS · API · Mobile
7 days
Full Delivery
Inventory SaaS for 10–100k SKUs. Web app, REST API, and mobile app. Shipped under contract in one week.
Safer Lighting
E-Commerce · Brand
1K+
SKUs Listed
Full LED wholesale & retail e-commerce platform. Custom storefront, contractor portal, wholesale pricing.
Safer Electric
Web · AI · SEO
48hrs
Full Deploy
140+ pages. AI chatbot. 85 city SEO pages. The GTA's premier electrical contractor, live in 48 hours.
Safer Brands
View All Work →Safer Inventory
Safer Lighting
Safer Electric
// AI IN OUR DNAAI is how we work,
AI is how we work,
not just what we sell.
We use AI every day to ship faster and we wire it into client products to replace the parts of their operation that are bottlenecking growth. A chatbot that books real consultations at 3am. An automation that handles the first three hours of a support ticket before a human ever sees it. We keep up with this stuff so you don't have to.
Claude AI
We build customer-facing chatbots and content tools on Anthropic's strongest models, the same ones we use to build this site.
AI Workflows
Automations that triage leads, send the right email sequence, and route customers to the right person while you're asleep.
AI-Assisted Dev
We use Claude Code to build, which is part of how a production site can land on a client's domain in 48 hours instead of three months.
Custom Models
When the off-the-shelf model isn't the right fit, we fine-tune a smaller one against your data. Cheaper to run, often sharper at the actual job.
Real-Time Streaming
Streaming responses, live tool calls, server-sent events. The chat feels like a conversation, not a loading spinner waiting on a 12 second response.
Always Adapting
The model landscape changes monthly. We pay attention so you don't have to, and swap in whatever's actually better when it ships.
// OUR PROCESS
How we work.
01
SCOPE
Before anyone opens an editor, we write down what's being built, what's being delivered, and when. You know exactly what you're paying for before any code happens.
02
DESIGN
Architecture, wireframes, prototypes. You sign off on each direction before we move to the next one, so nobody discovers a wrong turn after it's been built.
03
BUILD
Clean code, documented as we go, across web, API, and mobile. We move fast but we don't take the shortcuts that come back as bug reports six weeks later.
04
HANDOFF
Every piece of the build gets transferred into your accounts. Source, credentials, infrastructure, documentation. You own all of it. You don't depend on us to keep the lights on.
05
EDUCATE
We walk you through every system we built and how to operate it. No black boxes, no "only we can touch this." You leave knowing how to run what you paid for.
// BY THE NUMBERS
0hrs
Fastest Full-Site Delivery
Safer Electric
0 days
Full-Stack + Mobile Delivery
Safer Inventory
0$K+
Engagement Floor
Boutique by design
0%
Code Ownership Transferred
Every project
// FROM THE LAB
Insights & Playbooks
View AllAI Integration7 min
AI Chatbots vs. Contact Forms: Which Converts Better?
We ran AI chatbots and traditional forms side by side for Safer Electric. The data surprised us. Here's what we learned about conversion behavior.
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SEO & Growth6 min
Local SEO in 2026: The City Page Strategy That Works
How we generated 85+ unique city pages for a single client and dominated local search results across the entire Greater Toronto Area.
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Brand Identity8 min
Building a Brand Ecosystem: The DRTY Approach
How to create multiple sub-brands that share DNA without looking like clones. Lessons from designing a multi-brand identity system from scratch.
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E-Commerce5 min
Custom vs. Template: When to Build Your Own Website
Template sites have a ceiling. We break down exactly when it makes financial sense to invest in a custom-built platform.
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Digital Marketing6 min
The Meta Ads Playbook Nobody Talks About
Retargeting sequences, lookalike audiences, and creative fatigue cycles. The unglamorous tactics that actually scale ad spend profitably.
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READY TO BUILD
SOMETHING THAT MATTERS?
contact@drtylabs.caLet's see if we're a fit. We respond within 24 hours.