Content Strategy & Copywriting
Articles, landing copy, ad creative, email sequences, and brand-voice editorial. Writing that gets read by humans and converts the right ones.
Most marketing copy reads like everyone else's marketing copy. We write in your voice, with specifics that actually mean something, so your reader doesn't bounce after the second paragraph.
Deliverables
- Long-form articles for SEO and authority (1,500 to 3,000 words, properly researched)
- Landing page copy structured around the buyer's actual questions
- Ad copy variants for paid campaigns (headlines, primary text, descriptions)
- Email sequences for lead nurture, onboarding, abandoned cart, win-back
- Brand voice and tone guidelines so the rest of your team can write in the same voice
- Editorial calendar template if you want to keep the content engine running yourself
Process
- 01
Discovery
Interview, voice samples, competitor read-through, audience definition.
- 02
Brief
Per-piece brief with angle, structure, target keyword, and word count.
- 03
Write
First draft, one round of structural feedback, one round of polish.
- 04
Deliver
Final copy in editable Google Docs or Notion, ready to publish.
Stack & Tools
- Google Docs
- Notion
- Hemingway
- Grammarly
- Ahrefs
- Semrush
- Anthropic Claude
- ChatGPT
Common questions
How much per article?+
Long-form articles (1,500 to 3,000 words, researched, with sources) usually run $400 to $1,200 per piece depending on the level of research and the voice work. Landing page copy is priced per page. Email sequences are priced per sequence.
Do you ghostwrite?+
Yes. Most founder content we produce ships under the founder's byline. We do voice interviews early so the writing actually sounds like you.
Will you use AI to write?+
We use AI as a research and drafting tool, the same way a real copywriter would use a thesaurus and a search engine. Every piece is structured, written, and edited by a human, and it won't read like generic AI output.
Can you run an ongoing content engine?+
Yes. We can run a monthly content cadence (typically four to eight pieces a month) on a quarterly engagement, with a quarterly review of what's working.
What people search for
- content writing agency
- B2B copywriting
- SaaS copywriting
- landing page copywriter
- ad copy writer
- email sequence copywriter
- SEO content writing
- long-form article writing
- brand voice development
- Toronto copywriting agency
- Canadian copywriting agency
- blog content writer
- ecommerce copywriting
- trades copywriting
- conversion copywriter
- ghostwriting
- founder content
- thought leadership writing
Ready to talk about your content strategy & copywriting project?
Send us a short note. We respond within 24 hours and we'll tell you honestly whether this is the right engagement for what you're trying to do.